Chef Pooja Dhingra brought Paris to Mumbai with Le15. Fifteen years later, she loosened the rules. Pardon Our French is what came next.
Mumbai
Brand Identity
Packaging Design
Collaborators:
Studio Wild Wild
Pardon Our French
Chef Pooja Dhingra brought Paris to Mumbai with Le15. Fifteen years later, she loosened the rules. Pardon Our French is what came next.
Mumbai
Brand Identity
Packaging Design
Collaborators:
Studio Wild Wild
Pardon Our French
Pardon Our French
Pardon Our French
Pardon Our French
Chef Pooja Dhingra brought Paris to Mumbai with Le15. Fifteen years later, she loosened the rules. Pardon Our French is what came next.
The identity builds on a version of Paris that feels personal, not imported. Light, airy, and easy; more neighbourhood café than postcard.The typography pulls from classic French café signage and high-fashion editorials. Confident without feeling overworked. The colour palette shifts slightly - deeper maroons and blues instead of obvious pastels; giving it a more grown-up, current feel.Stripes run through the entire system. Not just as a graphic, but across the space - cups, packaging, curtains, even ceramics. They create consistency without making everything feel identical.
The identity builds on a version of Paris that feels personal, not imported. Light, airy, and easy; more neighbourhood café than postcard.The typography pulls from classic French café signage and high-fashion editorials. Confident without feeling overworked. The colour palette shifts slightly - deeper maroons and blues instead of obvious pastels; giving it a more grown-up, current feel.Stripes run through the entire system. Not just as a graphic, but across the space - cups, packaging, curtains, even ceramics. They create consistency without making everything feel identical.
From the cake box to the Instagram grid, Pardon Our French holds together as a world worth lingering in - coffee, cake, or flowers, it all belongs. Confident enough to have a point of view. The chef didn’t reboot Le15, she gave it room to dance without the recipe.
