Khalo is more than just a food brand—it is a movement that reconnects people with the essence of nourishment. It celebrates the power of food to bring us home: to ourselves, others, and nature.

Los Angeles, California

Brand Identity

Packaging Design

Illustration

Collaborators:

Studio Wild Wild

Khalo

Khalo is more than just a food brand—it is a movement that reconnects people with the essence of nourishment. It celebrates the power of food to bring us home: to ourselves, others, and nature.

Los Angeles, California

Brand Identity

Packaging Design

Illustration

Collaborators:

Studio Wild Wild

Khalo

Khalo

Khalo

Khalo

Khalo is more than just a food brand—it is a movement that reconnects people with the essence of nourishment. It celebrates the power of food to bring us home: to ourselves, others, and nature.

Creating a brand that is both inviting and enlightening. Khalo’s visual identity is a harmonious fusion of nature, Ayurveda principles, and cultural diversity, resulting in a brand identity that encapsulates nourishment, vitality, trust and a deeper connection between individuals and the world around them. To enhance the brand's visual appeal, we incorporated the technique of Stipple art. This unique style of art also draws inspiration from traditional Kerala mural painting, where dots known as 'bindu' are used to form elaborate patterns and designs. The technique align with Khalo's mission to showcase the authenticity, depth, and complexity of the ingredients. Stippling is a classic artform, it serves as a bridge between the past and the present, connecting customers to the heritage of Khalo's cooking bases.

Creating a brand that is both inviting and enlightening. Khalo’s visual identity is a harmonious fusion of nature, Ayurveda principles, and cultural diversity, resulting in a brand identity that encapsulates nourishment, vitality, trust and a deeper connection between individuals and the world around them. To enhance the brand's visual appeal, we incorporated the technique of Stipple art. This unique style of art also draws inspiration from traditional Kerala mural painting, where dots known as 'bindu' are used to form elaborate patterns and designs. The technique align with Khalo's mission to showcase the authenticity, depth, and complexity of the ingredients. Stippling is a classic artform, it serves as a bridge between the past and the present, connecting customers to the heritage of Khalo's cooking bases.

The wordmark blends serif and sans-serif styles, balancing elegance and modernity. Its lowercase form feels approachable, with soft curves and high contrast adding refinement. Subtle Hindi script influences in accents or "matras" further connect the design to its cultural roots, creating a timeless identity. The core colours remain black and white, with the addition of an array of pastel and vibrant tones. This colour palette honours India’s rich heritage with a touch of artistic depth.