


The wordmark blends serif and sans-serif styles, balancing elegance and modernity. Its lowercase form feels approachable, with soft curves and high contrast adding refinement. Subtle Hindi script influences in accents or "matras" further connect the design to its cultural roots, creating a timeless identity. The core colours remain black and white, with the addition of an array of pastel and vibrant tones. This colour palette honours India’s rich heritage with a touch of artistic depth.